Can You Measure the ROI of Your Social Media Marketing? - The Magazine - MIT Sloan Management Review

Interesting contribution by the MIT Sloan management Review on how to measure impact created by social network through different indicators and dimensions

http://sloanreview.mit.edu/the-magazine/articles/2010/fall/52105/can-you-measure-the-roi-of-your-social-media-marketing/?utm_source=Publicaster&utm_medium=email&utm_campaign=The+Fall+issue+is+out+today%3A+Making+employee+networks+really+work&utm_term=Social+media+marketing+and+measuring+ROI+

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